- Help our clients have a happy, active and successful life
- Make it possible for our clients to improve health and performance in their personal and professional lives
- Promote healthy and active way of life in the community
- Choose, develop and encourage employees’ competitiveness globally
- Become a company with a significant influence on creating positive life attitudes and values aiming at health and success. With our ideas, energy and actions we want to live and share the values we promote.
- Become an internationally recognised company in the field of health and human performance improvement in sports and daily life